What are the essential tools and software needed to equip a service desk?
- January 31, 2023
- Posted by: Subendhu Nayak
- Category: Information technology
1 Comment
Often we are asked to set up a service desk from scratch for our clients and, for those who are not immersed in technical support we have written a summary of the software and tools that service desks typically utilize. The main tools for service desk operations typically include incident/service request software, CRM, remote access,...
What to look for when sourcing a service desk outsourcing partner
- January 19, 2023
- Posted by: Martin Roberts
- Category: Information technology
The decision to outsource a service desk is a difficult one and there is much to consider. Cost is often the motivating factor but the quality of service is just as important and should be elevated by an expert service desk provider, not just maintained at current levels. We have put together a checklist of...
Email still generates the biggest ROI in events marketing
- December 4, 2022
- Posted by: Martin Roberts
- Category: Marketing
E-mail marketing continues to be a vital tool in the marketing of events (worth US$7.5 billion per annum) not just because it continues to generate the highest ROI of all marketing channels, but also as the only way to realistically communicate time-sensitive event updates such as new speakers enlisted (social-proof), early-bird offers, venue information and...
How do you make your end-users fall in love with your service desk?
- November 17, 2022
- Posted by: Subendhu Nayak
- Category: Information technology
With everyone and everything now online and 24/7 unimpaired availability to everything almost a ‘human right’, your service desk has never been so critical. If it can’t be measured, then expectations can’t be maintained. Fortunately, with so much inexpensive incident and service request software on the market, your ITSM KPIs can be tracked and analysed,...
How should marketers test ROI on email campaigns?
- August 17, 2022
- Posted by: Subendhu Nayak
- Category: Marketing
Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail. To try and ascertain ROI on a sample, which costs less than the potential revenue of a single sale, never succeeds. Give your B2B email campaigns...
