How should marketers test ROI on email campaigns?
- August 17, 2022
- Posted by: Subendhu Nayak
- Category: Marketing
3 Comments
Sometimes a marketer might send a new B2B email campaign to a small sample of B2B contacts to test the ROI of that demographic. This is bound to fail. To try and ascertain ROI on a sample, which costs less than the potential revenue of a single sale, never succeeds. Give your B2B email campaigns...
Exclusion & suppression list management
- July 5, 2022
- Posted by: Subendhu Nayak
- Category: Marketing
How does ESG ensure you don't pay for data you already have? When we send sample data to a prospective client we are regularly pleased to hear that some of the contacts are already on the client's subscriber lists. Why is this good? Because it shows that we are sourcing precisely the right type of...
Best Lead generation methods and strategies from Your Own Website
- July 17, 2020
- Posted by: Subendhu Nayak
- Category: Marketing
Leads are the foundation of every organisation's marketing effort. Lead generation is the attraction and conversion of the most relevant segment of your target audience into customers. So to help you out we have included below five of our tips for in-house lead generation using your very own company website. So go forth and multiply...
Germany kicks off the re-opening of its events industry
- July 8, 2020
- Posted by: Subendhu Nayak
- Category: Marketing
Recently Germany re-classified its exhibitions and trade fairs as not being considered as ‘mass-gatherings’ and so removed the restrictions on these events. The first state to give an actual proposed date to re-open its events is the state of North Rhine-Wesphalia (NRW) which has set the date of 30th May, 3 weeks from now for…
ESG keeping events open
- June 30, 2020
- Posted by: Subendhu Nayak
- Category: Marketing
With Coronavirus panic raging and governments around the world beginning to encourage employees to 'self-isolate' we would like our clients to know that we are able to ramp up our services to them to ensure they remain open for business. We have a robust Business Continuity plan and have been supporting businesses remotely for 15...
