London | Mumbai:
+44 (0) 207 609 2800
|
New York: +1 (0) 646 757 1645
|
info@esgglobalservices.com
|
|
“Contact data ages like fish, not wine…it begins to stink”
- G. Thaler
The performance of any marketing department depends more and more on the quality of its sales funnel. ESG’s data cleansing services ensure that our client’s data is accurate, relevant and powerful at the time it is unleashed onto the marketing campaign.
Data is almost unquestionably the most valuable asset in modern marketing functions, yet far too many organisations still labour under the weight of inaccurate, inconsistent, duplicated, incomplete, redundant and irrelevant data. The cost of employing such data is hugely costly, not just in wasted effort but in morale and in business reputation.
Data cleansing is a never-ending process. Leads characteristics are in constant flux and keeping up is laborious in time and resource.
ESG does the legwork for our clients’ who enjoy hassle-free, cost-efficient and uninterrupted access to clean, standardised and validated data.
ESG performs end-to-end lead and data cleansing and maintenance activities to put the fire under marketing efforts.
Forensic verification and validation of every data attribute of your contacts, using proprietary manual processes and AI, ensures rapidly actionable data with high ROI.
ESG data maintenance processes eradicate data-entry mistakes, punctuation, duplication and inconsistencies in formatting of data cells so that marketing efforts flow without constant recalibration.
In the process of acquiring data, marketing departments often inherit legacy databases which are randomly structured and disorganised, adding complexity and time in using the data and in results analysis. ESG’s data scientists are experts in data ‘normalisation’, ‘relational data structures’ and other such wizardry which, in layman’s language, creates order from chaos.
Specific areas of immediate improvement noticed by our clients:
A clean and well-maintained database is an investment which will pay dividends in a reduced effort, elimination of compliant-handling and significant improvements in conversions.
Marketing to a solid database of leads, validated and relevant, drastically reduces any opportunity of reputational damage. Legitimate interest is a function of the accuracy of the target prospects.
A clean database is a compliant database. Local and global statutory data protection regulations are onerous. Inaccurate and redundant information is far more difficult to maintain in a compliant manner.
At ESG we take your privacy seriously and will only use your data to provide you information related to your business enquiry. Read our full privacy policy here.